Destination & hotel strategy
We identify the right place, season and hotel, then shape room blocks, preferred rates and the wider guest journey.
India · London · Worldwide
Celebrations,
beautifully considered.
An independent, client-side team for milestone celebrations across India and the world.
Our point of view
Not another planner.
Your team at the table.
We sit on your side—shaping the vision, protecting the budget and bringing together the very best people for each destination.
When to appoint us
Before the first
commitment is made.
We are appointed by the host at the beginning of the journey—before the hotel, planner or production team is finalised. This is where we create the greatest value: defining the brief, testing the budget and assembling the right team before costly decisions become fixed.
The Twofold model
Global perspective.
Local intelligence.
Every celebration deserves its own team. We build one around the destination—pairing exceptional local talent with one central creative and commercial lead.
The result is more personal, more agile and far more considered.
What we oversee
One vision.
Every moving part.
Creative direction
One visual point of view across celebrations, translated into a precise brief for planners, designers and vendors.
Commercial stewardship
Budgets, contracts and negotiations are handled from the client’s side, with clarity around where every decision creates value.
Hospitality & coordination
We appoint the right local team and remain the central point across countries, cultures and suppliers until the final guest departs.
How we work
From first thought
to final farewell.
View our five-step process
- 01
Understand
The occasion, the people, the priorities and the budget.
- 02
Discover
The destination, season, hotel and possibilities that feel right.
- 03
Assemble
A bespoke local team selected for the specific celebration.
- 04
Direct
Creative, commercial and hospitality oversight through every decision.
- 05
Deliver
One central point of coordination until the final guest departs.
Across borders
Where we have worked
Lake Como·Budapest·Bangkok·Dubai·Amsterdam·London·Delhi·Rajasthan·Goa
Selected celebrations
Every destination.
A different rhythm.
No repeated formulas. Each itinerary is shaped around the people, the place and how the celebration should feel.
Bangkok40th birthday · 60 guests＋
Three days, each with its own personality.
A milestone birthday designed as a sequence of distinct moods, balancing discovery, culture and time together.
Read the story
For 60 guests travelling from Delhi, Rosewood Bangkok became one seamless base while each celebration took on a different mood. The opening evening began intimately at Stella at Capella Bangkok, followed by an Asian dinner at Four Seasons.
A poolside gathering with curated guest toasts created a natural icebreaker before a late-night jazz-bar experience. A sit-down Thai lunch, an unhurried afternoon of massages and a final evening centred on shared stories brought culture, warmth and rhythm to the weekend.
BudapestDestination wedding · 400 guests＋
A city transformed into a celebration.
A 400-guest wedding that paired Budapest’s extraordinary architecture with international artists and a culturally rooted spirit.
Read the story
Anantara New York Palace Budapest was chosen as the single hotel, while celebrations unfolded across Buda Castle, the historic Riding Hall and the hotel’s courtyard.
Jeffrey Iqbal flew in from New York, an Amsterdam-based band performed at the cocktail night and local dhol players brought an Indian pulse. A Buda Bazaar afternoon, special permissions for a European street-party atmosphere near the Opera House and luxury Mercedes transfers were all coordinated as one cohesive journey.
AmsterdamPrivate celebration · 120 guests＋
A weekend of unexpected performances.
Three landmark settings, international talent and a carefully paced series of performances for 120 guests.
Read the story
Mandarin Oriental Conservatorium became the group’s base while Amsterdam became the stage. A sunlit picnic in Vondelpark featured local musicians and singing waiters, followed by an evening at Beurs van Berlage with performers from Paris and specialist caterers from India.
The next day unfolded at the National Maritime Museum, where opera singers disguised as waiters surprised the room before the programme transformed into a Broadway-style finale. Every reveal was deliberately paced to keep the weekend fresh and unexpected.
Dubai60th birthday · 20 guests＋
Small in scale. Rich in meaning.
An intimate 60th birthday built around friendship, shared memories and the pleasure of having time together.
Read the story
Twenty of the guest of honour’s closest people gathered at The St. Regis Dubai. The itinerary balanced Dubai favourites, including Nammos and SUSHISAMBA, with quieter moments designed around friendship and time together.
A private yacht gathering became the emotional heart of the celebration. Personalised games tested how well friends knew the guest of honour, while stories and toasts brought humour, memory and affection to an experience that felt genuinely personal.
London25th anniversary · 40 guests＋
An anniversary with an unexpected edge.
A meaningful 25th anniversary that placed an unconventional side of London alongside a refined hotel stay.
Read the story
Forty close friends and family gathered at Taj 51 Buckingham Gate Suites and Residences, chosen as the group’s elegant, centrally located base.
The itinerary centred on experiences guests would not ordinarily discover for themselves, including a cocktail evening at Alcotraz, London’s immersive prison-themed speakeasy. Pairing a refined hotel stay with an unconventional side of the city made the anniversary playful, personal and memorable.
Meet the founders
Creative instinct.
Hospitality intelligence.
Twofold Stories was founded by sisters Richa Sarin and Insha Malhotra Wadhwa. Based between London and India, they combine international perspective with strong local relationships to create celebrations that feel personal, considered and effortless.
Insha Malhotra Wadhwa
A graduate of Cornell University’s renowned School of Hotel Administration, Insha brings an operator’s understanding of hospitality to every celebration. Working closely with her family’s portfolio of hotels and restaurants across India has given her deep insight into hotels, food and beverage, guest experience and commercial negotiations. Her approach is warm, practical and detail-driven—ensuring every decision works as beautifully behind the scenes as it appears to guests.
Richa Sarin
A graduate of Chelsea College of Arts in London, Richa brings more than two decades of experience in project and P&L management, including over a decade in design and luxury celebrations. She has shaped high-profile occasions and extraordinary events across some of Europe’s most sought-after destinations for leading families and private clients. This balance of creative instinct and commercial acumen allows her to guide complex projects with clarity, originality and a strong sense of place.